Printer's Marks Colophons

Bruce Black has an enormous collection of  scanned colophons from the 1940’s & 50’s on his website. Each of these marks utilizes a limited color palette and overall shape simplicity. I particularly appreciate the “common” aesthetic found in these marks. They weren’t created to be pretentious or high-end,  but to appeal to the average reader who is simply looking for entertainment.

-THE BAG MESSENGER